Scaling Web3 Startups Without the Chaos

Structuring. Scaling. Execution. Done Right

What I Offer

Most founders don't think about operations—until progress stalls.

You've raised capital. You're hiring. You're launching. But without the right structure, things start breaking. Token launches get delayed. Foundation setups drag on. Teams fall out of sync. Execution slows down.

I help Web3 founders stay ahead of these breaking points. Whether you're launching a token, structuring a foundation, or scaling your team, I provide high-level strategy, operational clarity, and real-world insights—so you can move fast without creating long-term headaches.

I help you build the systems, structures, and strategy that make scaling seamless.

I've Been on Both Sides—Investor & Operator
At Polychain Capital, I saw how top crypto startups succeed and where they fail. At Connext Labs and Everclear Foundation, I built and scaled operations for a high-growth protocol and Foundation.
I've Launched a Token—And I Know the Pitfalls
I've been through the process and know what actually matters. I help founders avoid costly mistakes and navigate strategy, execution, and legal hurdles—before they cause delays.
I Help You Build the Machine That Scales
The best operations run seamlessly in the background. I help founders design systems that scale effortlessly—so you can focus on building, not fixing problems.

Foundation & DAO Structuring

Set up a strong legal and operational foundation for decentralization.

Foundation Formation

Establish the right structure for token projects.

Legal & Compliance Alignment

Navigate regulatory requirements without slowing down.

Transition Planning

Shift from a centralized entity to a decentralized model smoothly.

Token Launch & Distribution

Launch strategically, avoid costly missteps, and connect with the right people.

Strategic Roadmap

Define your launch approach and execution plan.

Risk & Bottleneck Prevention

Identify legal, technical, and operational pitfalls early.

Curated Expert Network

Connect with tokenomics, legal, and liquidity providers.

Distribution Strategy

Design a launch that effectively decentralizes token ownership.

Scalable Systems & Operations

Build internal structures that eliminate friction and enable growth.

Process Optimization

Create efficient workflows to scale without chaos.

Global Team Infrastructure

Set up systems for remote and distributed teams.

Cross-Functional Execution

Align product, legal, and finance for smooth operations.

Decision-Making Frameworks

Implement systems that streamline execution and reduce bottlenecks.

Strategic Growth & Execution

Scale efficiently, anticipate risks, plan for the future, and make better decisions faster.

Scaling & Compliance Strategy

Support long-term growth without breaking operations.

Risk Management & Problem Solving

Spot and fix bottlenecks before they stall progress.

Vetted Network

Access trusted legal, financial, and operational experts.

Expert Insights

8+ years of Web3 VC and startup experience at your disposal.

About Me

Matrix Operators was founded by Sarah Brooks—a COO, lawyer, and angel investor.

I've built and scaled operations at Polychain Capital, Connext Labs, and Everclear Foundation. I have led everything from token launches and Foundation structuring to legal and financial frameworks that support sustainable growth.

As a lawyer, operator, and investor, I bridge the gap between legal, structuring, and scaling — so founders can grow without breaking their company.

Over the years, I've built a trusted network of top-tier experts in tokenomics, legal, compliance, and growth strategy from firsthand experience working inside the industry. I also mentor at Tachyon Accelerator (Consensys Mesh), She256, and The Council.

I work with a small number of founders who are serious about execution. If that's you, let's talk.

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